Gilles Baudin, packaging expert, L’Oreal, will chair a conference track on Wednesday morning that will include presentations on the latest design innovations. 

Jonas Svennberg, an industrial designer at the Sweden-based Zenith Design, will speak about how to boost the customer experience by using integrated electronics in packaging.

Arjowiggins’ Herle Carn will present the latest technologies in brand protection, which make a package interactive.